George was born on the 13thOctober 1895, the seventh child in the large family of Kate and Joseph Austin, a paper manufacturer and owner of the Paper Mills at Bledlow, just across the county boundary in Buckinghamshire. George was first educated at Bledlow Elementary School and entered LWGS in April 1909 as a day boy, placed in form III in which he stayed for four terms only, leaving to become a clothier’s assistant and apprentice cutter. He served in the Ox/Bucks LI and reached the rank of Regimental Quartermaster Sergeant. No doubt his apprenticeship in the clothing trade stood him in good stead in his military work.
He married Tessie Grange, a local girl from Bledlow early in 1930. In May 1927 he bought from Leonard Purser, who loaned him £10,000, a shop that became known as Austins Outfitters in the High Street, Thame and which survived until it closed in 2017. He died in 1961, leaving £45993 to his widow and son Joseph.